‘Ukraine NOW’ brand will not be changed: Banda’s design, approved at the time of the previous government, will remain, but the communication strategy will be updated. Telegraf.design reports.
To President’s Office, they were not going to change the brand, they simply resumed its work.
“The restart of the ‘Ukraine Now’ brand was actually restart its work, not a change of the brand,” Telegraf.design said.
Restart means updating the brand’s communication strategy and developing projects that will be functional in the new environment. It is specified that the relaunch of the brand involves the further use of graphic elements created by the previous government for the sake of recognizing the country, improving its image, combating disinformation and promoting the idea among citizens that Ukraine is a “state of success and achievements.”
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